Pippa

Pippa.
This is Pippa, our new isotype. Quite nice isn't it? Its beauty resides in its simplicity, but it wasn't easy reaching this point. How do you make something recognizable to your brand in an overly saturated market? You try, and try, and try again, until you succeed. The Pippa represents both the initial P of Pompeii and the natural walking movement of the legs...it just makes sense. And as you can see, it works everywhere.